IN MARKETING, COVINGTON SHOULD FOCUS ON UNIQUENESS

by Michael Monks 
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Covington unveiled its new marketing campaign last week and will hear an update on its revitalization plan this week. The correlation between the two is evident: in marketing the City, there must be something to market. Truth is, Covington has plenty to be proud of including an assortment of dynamic neighborhoods and housing opportunities. A speaker at the recent Cities Summit in Vancouver stressed that cities must market their differences in order to succeed:

Cities should celebrate the assets that only they have, and the embrace the fact that to see and experience them, people have to actually be there. He says our overly digital lifestyles are making physicality that much more crucial.
"The places that people are going to want to visit are those places that spark their imagination," Coupland said. "People want experiences that cannot be downloaded, however you want to define that. People want to see physical things and they want to do things with their bodies. You can’t download a Henry Moore sculpture and you can’t attach a ski slope to an email."
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Embracing these specialties and differences could be what make someone think about coming to visit or even moving to town. But ignoring what makes a place unique, says Coupland, will likely make it just another name on the map.

Via The Atlantic Cities/Nate Berg  
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The sharp new logo of Covington as seen in the video below must now sharpen its teeth:

What do you think could help bolster the idea that C+V=G in Covington? What unique strengths does Covington have that the rest of the world should be better aware of? Weigh in here on the blog or on Facebook or Twitter.

It appears that City Hall is ready to be more aggressive. Take a look at the City's website and its most complete update in recent memory. The C+V=G mantra is being hammered home at 7th & Madison.