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THE RIVER CITY NEWS MORE COVINGTON NEWS THAN ANY OTHER SOURCE
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Keeping with today's theme of dead animals on the road (as featured earlier in the story about how a hawk, a squirrel, a power line, and bad timing knocked out power to more than a hundred in Covington's Mainstrasse neighborhood), it appears that the Birtish marketing firm hired by the Commonwealth to promote Kentucky in the United Kingdom has done so by promoting rural stereotypes and misinformation (how many times do Kentuckians have to explain that the Dukes of Hazzard was not set in our state. Our Hazard has one Z and our redneck-themed and far better TV show is Justified)! From the Herald-Leader:
"Drivers can drag a bit, even with the jingle jangle of the banjo on the bluegrass-playing radio stations, so it's good to spice them up with fun car games," Gosh P.R. wrote on the site.Ugh. How was the ridiculous effort discovered? When the Herald-Leader discovered that a state employee's travel expenses had been paid by the British firm. What a mess. A mess that even expanded gambling couldn't help. Read the whole thing - it's a terrific and disheartening piece.
"One popular game for long-distance trips is 'roadkill bingo,'" Gosh P.R. wrote. "OK, it seems a bit sick, spotting dead animals, but you will never see so much road kill in your life, and so varied. Sadly, roadkill is a fact of life in Kentucky. The locals are used to it, and as they say, when in Rome. ... So if you can get over the sadness, and the blood, give it a whirl."
(snip)
Among its problems, the Web site referred to the 19th-century "Louis and Clark" expedition (it's Lewis and Clark) and encouraged Brits to tour "Hazzard County — yep, inspirational home of Boss Hogg and the Duke boys" from the CBS television series The Dukes of Hazzard.
Herald-Leader/John Cheves
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